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Is Soundcloud Clamping Down Again May 2018

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High german audio distribution platform

SoundCloud
Soundcloud logo.svg

Screenshot

SoundCloud Homepage.png

Screenshot of the desktop version of SoundCloud
Type of business Private

Type of site

 Music streaming, Internet customs
Founded August 2007; 14 years agone  (2007-08)
Headquarters

Berlin

,

Germany[ane]

Possessor SoundCloud Limited
Founder(s) Alexander Ljung
Eric Wahlforss
Cardinal people Mike Weissman (CEO),[2]
Eliah Seton (President),[3]
Drew Wilson (COO, CFO),[four]
Lauren Wirtzer-Seawood (CCO, CMO),[5]
Antonious Porch (CDO),[6]
Alexander Ljung (Chairman and Co-Founder)
Industry Music, Social/Net Community
Employees approx. 425 (2021)[7]
URL soundcloud.com
Registration Optional; Required to mail service and upload content.
Users +76 million users monthly (November 2021)[8]
Launched Oct 2008; thirteen years agone  (2008-10)
Written in Blood-red,[9] Scala[10]

SoundCloud is a Swedish-founded online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio, besides as a digital signal processor enabling listeners to stream sound. Started in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud has grown to be one of the largest music streaming services in the world and is bachelor in 190 countries and territories.[xi] Audience-wise, there are over 76 1000000 agile monthly users, with over 175 1000000 global users that SoundCloud reaches, as of November 2021.[12] While its competitors study having roughly 70 million tracks in their systems, SoundCloud supersedes this with over 300 million.[thirteen] SoundCloud offers both free and paid memberships on the platform, available for mobile, desktop and Xbox devices.

SoundCloud has evolved from a traditional online streaming platform to an entertainment company with premium offerings, including avant-garde audience insights, playlist pitching tools, and promotional marketing resource for its users. SoundCloud was the first streaming service to adopt and implement a user-centric payment model for artists chosen fan-powered royalties. SoundCloud has influenced the music industry through the success of many artists who have used the service to launch or advance their careers, such as XXXTentacion, Billie Eilish,[14] [fifteen] Juice Wrld,[16] Kehlani,[17] Gamble the Rapper, Marshmello,[eighteen] Post Malone,[nineteen] Lorde,[20] Khalid,[21] Kali Uchis,[22] Lil Uzi Vert,[23] Rico Nasty, Lil Tecca, Saweetie, Suicideboys, Alina Baraz, Lewis Capaldi,[24] Towkio, Louis the Kid, Lil Yachty, Doja Cat,[25] Megan Thee Stallion,[26] Lotic, Peggy Gou,[27] DaBaby, NLE Choppa, Bad Bunny,[28] Roddy Ricch, Rod Wave,[29] and Chika.[30] SoundCloud has received back up from many investors and other media platforms such every bit Twitter.[31] [32] In Q3 of 2020, SoundCloud posted its outset ever profitable quarter with double-digit revenue gains and substantially reduced operating losses.[33]

History [edit]

SoundCloud was established in Berlin in August 2007 past Swedish audio designer Alexander Ljung and Swedish electronic musician Eric Wahlforss, and the website was launched in October 2008.[34] Information technology was originally intended to allow musicians to collaborate past facilitating the sharing and give-and-take of recordings, but afterwards transformed into a publishing tool for music distribution.[35] Co-ordinate to Wired magazine, soon afterwards its inception, SoundCloud began to challenge the say-so of Myspace as a platform for musicians to distribute their music.[35]

In April 2009, SoundCloud received €2.five 1000000 Series A funding from Doughty Hanson Engineering Ventures.[36] In May 2010, SoundCloud appear it had one million users.[36] In January 2011, information technology was reported that SoundCloud had raised US$10 million Series B funding from Spousal relationship Square Ventures and Index Ventures. On 15 June 2011, SoundCloud reported five million registered users and investments from Ashton Kutcher and Guy Oseary's A-Form Fund, and on 23 January 2012, information technology reported 10 million registered users.[37] In May 2012, it was appear that SoundCloud had xv million users, and site usage was increasing by 1.5 one thousand thousand users per month.[38]

In March 2014, Twitter appear information technology would partner with SoundCloud in developing its commencement integrated music app. Still, the project never moved forward considering SoundCloud was unable to accommodate licensed music due to a lack of necessary arrangements with music labels.[39] [40] In July 2013, SoundCloud had 40 million registered users and new users were joining at 20 one thousand thousand per calendar month.[41]

SoundCloud appear in Jan 2014 that it had commenced licensing negotiations with major music companies to address the matter of unauthorized, copyrighted textile regularly actualization on the platform.[42] The annunciation followed a round of funding in which Usa$sixty million was raised, resulting in a $700 meg valuation.[twoscore] According to media sources, the negotiations were initiated in an attempt to avoid similar problems faced by Google, which had been forced to handle a big number of take down notices on its YouTube video-sharing platform.[43]

In May 2015, it was reported that Twitter was considering the acquisition of SoundCloud for approximately US$2 billion. However, the prospect of acquisition was discounted by the media, with i written report stating that "the numbers didn't add up",[44] and Bobby Owsinski hypothesizing on the Forbes website in July that SoundCloud'south ongoing inability to secure deals with the major music labels was the foremost culprit.[45]

On 28 September 2016, Spotify appear that it was in talks to buy SoundCloud,[46] but on eight December 2016, Spotify was reported to have abandoned its acquisition plans.[47]

In Spring 2017, SoundCloud initially faced being sold afterwards non raising the $100 million needed to back up the platform.[48] The initial evaluation of SoundCloud at $700 meg did not agree as strong to investors after their financial shortages.[48]

In July 2017, SoundCloud announced layoffs and the closure of two of its v offices in San Francisco and London in an effort to manage costs.[49] [50] [51] In August 2017, SoundCloud announced it reached an agreement on a $169.5 meg investment from The Raine Group and Temasek. In connection with the investment, veteran digital media operators Kerry Trainor and Michael Weissman joined the SoundCloud team respectively equally chief executive officeholder and Master Operating Officer. Alexander Ljung and Eric Wahlforss remained with the company—Ljung every bit chairman of the board, and Wahlforss as Chief Product Officer until 2019, when Wahlforss transitioned into an advisory role.[53]

Alexander Ljung at Next10 (2010)

In May 2019, SoundCloud bought creative person distribution platform Repost Network.[54]

In January 2020, a US$75 1000000 investment past Sirius XM was announced.[55]

On 2 March 2021, SoundCloud announced a new pay model for artists, entitled "fan-powered royalties", which went into effect on ane April 2021.[56] Under this new model, royalties come directly from the subscription and advertising acquirement that listeners earn for SoundCloud, instead of allotting a sure portion of the total "puddle" of revenue earned by SoundCloud to each creative person based on streams. This means that a fan who listens to more advertisements or pays for a SoundCloud Become subscription volition be more valuable to an artist, supposedly benefiting smaller contained artists with fans who listen to their music frequently.[57] [ self-published source? ] SoundCloud claims that under fan-powered royalties, Canadian electronic music producer Vincent'south earnings would jump to Us$600 a month, up from U.s.a.$120 a month under the pooled revenue model.[58] [59] [ self-published source? ] To commemorate this announcement, English trip hop band Portishead released a cover of ABBA's 1975 vocal SOS exclusively on SoundCloud.[60] Footling is known about how beneficial fan-powered royalties have been for artists, across SoundCloud's claims, over the traditional pooled royalties model, which most competing services such as Spotify continue to use.

In December 2021, SoundCloud Chief Financial Officer, Drew Wilson, said the company is "at the doorsteps of intermission-fifty-fifty" and said the company expects to generate a net turn a profit by 2023.[61]

Monetization, subscription services [edit]

In August 2014, SoundCloud announced a new program known as "On SoundCloud", which would allow "Premier" partners to monetize their content through pre-scroll audio ads, channel sponsorships, mobile display ads, and native content. The company announced deals with a number of content partners (including One-act Central and Funny or Die), contained labels, and YouTube multi-aqueduct networks, and that it was in "active and ongoing, advanced discussions" with major record labels.[62]

In December 2014, it was reported that SoundCloud could potentially enhance approximately US$150 million in new financing, resulting in a valuation surpassing one billion dollars. The major label issue became prominent again when the new financing information was released, as the lack of monetization was presented as an issue—SoundCloud signed an agreement with Warner Music Group equally part of the new Premier programme that allows both Warner Music, which besides has a small-scale stake in the company, and its publishing segmentation to collect royalties for songs they have called to monetize on the site; meanwhile, the other labels remained skeptical of the visitor's business model.[63] [64] By December 2014, SoundCloud had shared advert acquirement with about sixty other Premier Partners.[63] [64] Concerns over the amount of revenue from the programme led Sony Music Entertainment to pull its content from the service entirely in May 2015.[65] In June 2015, SoundCloud appear that it had reached a deal with the Merlin Network, a group representing 20,000 independent tape labels, to monetize their content through the Premier partner program.[66]

In Jan and March 2016, SoundCloud reached respective deals with Universal Music Group and Sony Music Entertainment. A UMG spokesperson told The New York Times that the deal would give the company an selection to require certain content to be restricted to paid subscribers—a statement suggesting that SoundCloud was preparing to launch its own subscription streaming service.[67] [68] [69]

In February 2017, SoundCloud launched a mid-range subscription tier named SoundCloud Go, that allows users to remove ads and heed offline for $5 per month through the site.[70] The original version, which was renamed to SoundCloud Go+, allows access to (at the time) over 150 million songs, offline playback, no ads, no previews, and premium music tracks for $10 per month through the site.[71] [72] Both subscriptions were categorized for listeners, with carve up subscription services provided specifically for creators.

Platforms and features [edit]

A new APN was released in December 2012 which improved mobile device support and added features such as concurrent listening, site navigation, and the ability to create personal collections.[38] [73] At this time, SoundCloud was reported to be "reaching 180 million people per month", with ten hours of content being uploaded per infinitesimal.[74]

SoundCloud offers two mobile app; the master SoundCloud app is oriented towards streaming, with music discovery, playlist, and sharing features.[75] In Nov 2015, its separate app known every bit SoundCloud Pulse was released for Android and iOS; it is primarily oriented towards content creators, allowing users to upload and manage their uploads, reply to comments, and view statistics.[76] By the cease of 2016, SoundCloud Pulse had over 100 million downloads.[77] In July 2020, SoundCloud introduced Insights into its mobile app, discontinuing SoundCloud Pulse. Through the new Insights portal all users can see their acme listener, top city, top country and top l tracks, while Pro Unlimited subscribers have access to their meridian 50 everything (listeners, cities, countries, and tracks).[78]

In April 2017, Chromecast support was added to the main SoundCloud iOS app.[79]

SoundCloud has attempted to create desktop clients equivalent to their mobile applications to compete with services like Spotify. Although there are many community third-party desktop applications such equally SoundCleod[eighty] and SoundNode,[81] SoundCloud has never actually created a desktop application equivalent to their mobile applications. In January 2011, SoundCloud released "SoundCloud Desktop App for Mac" to the App Store for Macintosh, which introduced the playlist feature to SoundCloud. The desktop awarding was later discontinued due to the lack of internal resources.[82] In May 2017, SoundCloud released an application for Xbox Ane, which was set equally the basis for the beta desktop version to be released afterwards that month. It was released simply missing a few features compared to the desktop beta, mainly 'shuffle', the ability to cast a song from an external device, and the power to go forwards or backward in a playlist without using Cortana. All of which were fixed in a patch that was released subsequently. On 30 May 2017, SoundCloud released the "SoundCloud for Windows (Beta)" desktop application to the Windows ten Microsoft Store (digital). Information technology was released missing many core features that were in SoundCloud's mobile apps such as 'echo', and bones animations. The app (as of 2020) has not been updated nor changed from its initial release.[83] [84] In 2021, Chromium-based platforms such every bit Microsoft Border began support for websites to go applications. In SoundCloud'southward case, downloading "SoundCloud for Windows (Beta)" from the digital Microsoft Store would showcase this feature. This feature is also available for MacOS devices through Chromium-based platforms.

Subscription services [edit]

SoundCloud Go [edit]

On 29 March 2016, SoundCloud unveiled SoundCloud Go, a subscription-based music streaming service; the service provides an ad-free feel, offline playback, and integrates licensed music from major labels into the existing, user-uploaded content of the service.[85] Co-founder Eric Wahlforss stated that this aspect would help to differentiate SoundCloud Go from other music streaming services such as Spotify and Apple Music, as information technology technically provides a larger full library of songs than competing services, with a higher degree of diversity in its content. The Verge found that, excluding existing content uploaded by users, the service's initial library of songs is smaller than those of its closest competitors.[86] [87]

The service was initially priced at Us$ten per calendar month. On 28 February 2017, SoundCloud renamed its primary Go plan SoundCloud Go+, adding a secondary tier titled SoundCloud Get at a United states of america$5 cost point, which does not include the licensed music library but notwithstanding offers ad-gratuitous and offline playback.[85] [88] SoundCloud Get+ offers mix tracks for sure DJ apps, has a consummate catalogue, and has 256 kbit/s streaming.[89]

SoundCloud Pro [edit]

SoundCloud offers premium services for musicians under the banner SoundCloud Pro. The SoundCloud Pro service allows users to upload up to six hours of sound, and adds boosted features such as enhanced analytics, and the ability to disable comments on tracks. The Pro Unlimited tier allows unlimited uploads.[90]

Reception [edit]

Recognition [edit]

SoundCloud won the Schroders Innovation Honor at the 2011 European Tech Tour Awards Dinner.[91] [92] In 2012, SoundCloud was named Best International Startup at the TechCrunch Crunchies laurels ceremony.[93] In 2015, SoundCloud won two Webby Awards, the Webby Honor and People's Choice Award for Best Streaming Audio app.[94]

Criticism [edit]

As SoundCloud evolved and expanded beyond its initial user base of operations, consisting primarily of grassroots musicians, many users complained that it had sacrificed its usefulness to independent artists in an attempt to appeal to the masses, maybe in grooming for public sale. Such criticism particularly followed the launching of a revamped website in 2013 which, according to former CEO Alexander Ljung, was implemented for the purpose of increasing SoundCloud usage.[95]

On 3 July 2014, TorrentFreak reported that SoundCloud offered unlimited removal powers to certain copyright holders, allowing those copyright holders to unilaterally remove paid subscribers' content without recourse.[96] [97]

In Apr 2015, SoundCloud announced a new partnership with Zefr, a content tracking visitor that works with YouTube to help identify songs on the platform and facilitate either takedowns or ads being run against it.[98]

In July 2016, SoundCloud notified registered users via email that information technology would be "phasing out" groups because they "were non a stiff driver to help users share their new tracks to the near users effectively".[99] This proclamation was met with alarm and concerned responses from numerous artists, who deemed the change unacceptable considering it would eliminate their only effective ways of sharing music on SoundCloud.[100]

SoundCloud has a continuous play feature on non-mobile platforms which relates to the listener'south stream and likes. Unlike YouTube's autoplay feature which is on past default but can be turned off, users cannot turn off the continuous play feature on SoundCloud.[101]

SoundCloud has also been criticized for changes in service. The new update of the website and awarding made the feed and interface more than difficult to use for some users. Also, the anti-piracy algorithm — which was put into place to combat the number of illegal music downloads — has often been criticized for taking downward music that was not illegally submitted or downloaded.[102] Also, Universal Music Group has the right to take down any files on SoundCloud. Uploads can be taken down directly past Universal Music Group outside of SoundCloud's anti-piracy policy. Other than uploads, Universal Music Group has the ability to take down accounts, both premium and gratuitous. Customers of the company accept claimed this to be "bogus," arguing that the correct to manage and delete accounts should be reserved to SoundCloud itself, not to an outside visitor.[103]

Cultural affect [edit]

Music industry [edit]

SoundCloud outset entered the music streaming industry as a new way for artists to share and promote their music. Every bit an online platform, artists can release music without a record label or distributor.[104] SoundCloud users are both listeners and artists, using the platform together, creating a community focused space.[105] Features that enable users to comment, like, and share songs allows the platform to operate every bit a social media site rather than a streaming service.[106] Many artists take moved from SoundCloud into the mainstream music industry because of their increased popularity from the platform. In 2018, the Grammys began to recognize artists and their music on SoundCloud. The shift from The Recording Academy was thank you to the popularity of the platform and their artists.[107] Gamble the Rapper is an instance of a SoundCloud artist who broke the mold of the manufacture; he released his debut mixtape, 10 Twenty-four hour period, on SoundCloud.[108] In a Vanity Off-white interview Chance explained how he decided confronting signing to a major label and felt it was improve for him to give his music "without any limit on it".[108] SoundCloud is often referenced in mainstream media, including in Marvel's Black Panther, Saturday Night Alive, The Today Show, MTV's TRL, as well as television shows Atlanta and DAVE.

SoundCloud rap [edit]

Through SoundCloud, a sub-genre of rap was created. As artists such equally XXXTentacion, Juice Wrld, Smokepurpp, Yung Lean, Ski Mask the Slump God, and Lil Pump originated from SoundCloud and rose to the Billboard elevation charts.[109] The sound created was unlike from the mainstream, with a grittier and darker sound that results from a lack of production. SoundCloud rap is a lo-fi, tune driven, distorted sound with lyrics that normally focus on repetition and less on content. The SoundCloud artists themselves are known to accept exaggerated appearances that include bright colored hair and face tattoos.[110] These SoundCloud rappers are in the late teens to early twenties age range with a strong youth following.[110] Smokepurpp, a SoundCloud creative person, explained in a Rolling Rock article how the kickoff songs he created and put on the platform were not recorded using a existent microphone.[109] The DIY nature of SoundCloud fabricated information technology so millions of artists were able to put out their piece of work without any studio equipment usually needed to make music.[111] The liberty to upload on the platform allows for many SoundCloud rappers to postal service tracks impulsively or mail many tracks at a time.[110] The imperfect audio created by these SoundCloud rappers has contributed to their growing popularity and the creation of a rap sub-genre.

In Jan 2021, SoundCloud debuted its "SCENES" docuseries that featured communities of users created on the platform.[112] [113] [114] In August 2021, SoundCloud was widely credited as the place where the popular hyperpop subgenre originated.[115]

Availability [edit]

SoundCloud is one of the largest music streaming services in the world and is available in 190 countries and territories. While it's widely available, not all users are eligible for monetization through SoundCloud Premier. Consumer subscription and advertizement is established in 19 countries, including the Us, United Kingdom, Ireland, French republic, Australia, New Zealand, Canada, Frg, the Netherlands, Kingdom of belgium, Italy, Portugal, Espana, Switzerland, Austria, Denmark, Finland, Kingdom of norway and Sweden.

The government of Turkey blocked access to the SoundCloud website in Jan 2014.[116] [117] [118]

Encounter also [edit]

  • Weird SoundCloud
  • Music websites
  • Music streaming services

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Further reading [edit]

  • Caramanica, Jon (June 22, 2017). "The Rowdy World of Rap's New Underground". The New York Times. ISSN 0362-4331.
  • Deahl, Dani (21 July 2017). "How SoundCloud's broken business model drove artists away". The Verge . Retrieved 21 July 2017.

External links [edit]

  • Official website Edit this at Wikidata
  • Repost past SoundCloud
  • SoundCloud Charts
  • SoundCloud on Instagram
  • SoundCloud on Facebook
  • SoundCloud on Twitter

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Source: https://en.wikipedia.org/wiki/SoundCloud

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